You will find that most Squarespace websites have landing pages and splash pages created on them. You will be able to get the contact information of a visitor through your landing page. Business people find it cheaper to market their products through emails. The use of Squarespace website saves you the time of creating new pages or sites for marketing different products or services. For you to have the best Squarespace website, it is vital that you consider how to develop a landing page best. There are things you need to keep in mind to help you develop a landing page on a Squarespace. In the discussion below you will find some things to keep in mind when looking to develop a landing page on a Squarespace website.
It is imperative to maintain a landing page on a Squarespace website. It is very likely that people who visit a page, will not read every word of it. You will find that visitors to your page will just read titles, first and last paragraphs so that they get a glimpse of what is being marketed. It is therefore crucial to input information that is only necessary and that focuses on the product or service you want to offer. You can make the keywords in your page bold or written in bullet form.
Consider creating contrast in color on the contents of the landing page on a Squarespace website. This will draw the attention of your page visitors to the right places. Get a unique design for your brand and contrast color to attract attention to specific areas. This is very crucial as you may end up using colors that will not market your particular brand of products or services.
When creating a landing page on a Squarespace website, consider branding the page. It is crucial to have a logo in your business brand. An eye-catching logo is crucial in attracting clients. The logo should be made in such a way that it is visible for people to see, but it should not take up such a big space on the website. If you create many landing pages, ensure that the logo is in one specific place. This will help you earn the trust of your customers.
Work to ensure that the landing page on a square space website is always clean and is distraction free. A page that has many images will distract clients from seeing what they need to see. If you focus more on conversation rather than images, then you will have a higher chance of getting more clients. A page that is also full of images may take longer to load which may make some visitors leave the page without you getting their attention.