With the progress of technology that is growing rapidly at this time. It can be said that information technology has entered in all fields, one of which is business. Times have changed, these changes affect consumer behavior. They look for a lot of information through the media of information about the product or service that they will buy.
For this reason, businesses also need to utilize technology in order to support the development of the businesses they are running. Many of the benefits of technology can help promote business in this digital era. Product marketing is important and can support business success. This is because technological advances are very fast, this must be utilized for business progress. There are so many benefits of technology that can be used for business, including:
As a Communication Tool
Mobile media or mobile phones are very effective for communication. But now mobile phones are not just a communication tool. But it can also be used for media marketing and communication with consumers through chat applications. When a businessman sells his product, usually he will communicate with consumers about the product to be bought.
As a Media Promotion
Many businesses have expanded their wings through online media, besides having free facilities, internet technology also offers a place to promote products through social media. Consumers do not need to come directly to your location. They can buy it through social media from your business.
Speed up Transactions
Shopping through online media is easy because technology now offers online payment as well as in an easy way. When a consumer wants to order a product or service for his needs, he can make payments online quickly and securely either through a virtual account or a credit card.
Offline or conventional shops sometimes only have consumers from the area or location close to your place of business. But if you sell products or services through technology, you can market your business widely. Even abroad. Automatically, you will get even more consumers. Because it can provide various advantages and conveniences in running a business.